Sometimes, an actual physical product just doesn’t look good when photographed. Case in point: These fine, intricately woven electrical cables. The real thing, even when handed to an expert product photographer, would still reveal certain physical flaws and imperfections in close-ups. Thankfully, the discerning eyes at Kaleido Marketing felt exactly the same way, and wisely advised their client to seek a better alternative.
The solution: 3d CG renders.
Unlike the real cables, the virtual products can clearly illustrate the various material properties, even at extreme close-up angles.
The CG cables were modeled according to technical specifications provided, and because of the modular structure of the CG models, we could mix and match assets to create over 50 variations of cables assemblies.
Another clear advantage of using CG was that the cable components would be easily positioned and ‘posed’, as opposed to the real cables, which had all these tiny, fine wires that were extremely difficult to get into the right position to photograph.
All in all, while we do agree that an actual product always looks the most ‘realistic’ and accurate, this is ironically sometimes the very thing that makes it less appealing when photographed. Especially in an advertising or marketing piece, where the objective is to present information both clearly and aesthetically. In such such cases, CG renders fit the bill perfectly.